Is Fast Fashion pushing the Planet into a dead end? The so-called “fast fashion” industry is today one of the most polluting in the world, threatening human health and the survival of ecosystems.
Every day, consumers are seduced into buying products they do not actually need. Tendencies are born at a crazy pace. To be fashionable, it is necessary to update the wardrobe regularly, because every 15 days new collections are launched.
On the other hand, clothes and shoes last less and less. The pieces easily lose their colour and shape, which forces the consumer to make a new purchase. The cycle is vicious.
Fast Fashion, the cheap that is expensive to the Environment
In response to the Fast Fashion industry, the factories produce a huge amount of industrial waste, most of which ends up in landfills. It is estimated that in Portugal more than 200 thousand tons of textiles end up in the garbage every year. All over the world, this number runs into millions.
Contaminated water from factories enters the equation of this problem. Most of them end up being dumped in rivers and, finally, end up in the sea, jeopardizing the survival of thousands of marine species.
Chemicals used in the textile and footwear industry are also harmful to insects, including bees, which are essential for maintaining healthy ecosystems. According to several studies, their extinction could put at risk the human alimentation itself.
Mass production and lack of ethics
Fast Fashion is based on mass production at a low cost. For this reason, the manufacture of clothing and footwear is essentially centered on countries such as China, Bangladesh, India or Cambodia. Places where labour rights are limited or non-existent.
In those countries, workers work more than 12 hours a day and are subject to precarious and unhealthy conditions. The wage is substantially lower compared to the European average, and there is another problem: the exploitation of child labour.
How Fast Fastion harms our health
Several environmental organizations, including Greenpeace, have already warned that there are still toxic substances in the composition of clothing and footwear. In addition, the chemicals used contain carcinogens and other agents that lead to hormonal changes.
In the case of Fast Fashion footwear, the use of synthetic materials can cause health complications and its use is not recommended in persons with sensitive skin and prohibitive in diabetics.
What can I do to reverse Fast Fashion?
The good news is that we still have time to reduce the environmental impact. The way forward is, above all, to make more sustainable choices, prioritising quality over quantity.
Shop at eco-friendly stores to avoid the giants of Fast Fashion. Several companies already follow the Upcycling trend, i.e. they base their production on the reuse of sustainable materials.
Pay attention to the composition of clothes and shoes by choosing safe materials. Look for brands with certificates like REACH or OEKO-TEX. Products whose manufacturing process has been carried out entirely within the European Union are synonymous with trust.
Last Sole is a Portuguese ecological footwear company committed to the environment and the welfare of its consumers. Because it doesn’t work with stocks, there is no waste. Each pair of sneakers is manufactured only after order confirmation and the final product is delivered in 100% biodegradable packaging. These little steps make all the difference to save the Planet.